Make It Good Biography

In 2007 Avery Bloom’s passion for printing was getting out of hand. He had moved from t-shirts to printing suit jackets, vintage skirts, button-ups, leather jackets, and anything else he could get his hands on. But each piece he printed on was a compromise. Perhaps the fit wasn’t ideal, the fabric too course, or the lines out-dated. That’s when Leah Stovel came along, bringing with her a history of sewing, a passion for quality, and a designers impeccable eye.

Make It Good grew out of the duo’s collaboration. Within a month of meeting, they began designing and manufacturing clothing from scratch, and they haven’t stopped since. Instead of seeking traditional education in the field, they learned their trade from production seamstresses, sewing machine mechanics, and trial and error.

They see the manufacturing process as deeply entwined with the creative possibilities of fashion. So instead of out-sourcing the less glamourous parts of being designers, they slowly gathered a factory’s worth of high quality sewing and printing equipment. This has enabled their playful flexibility, allowing them to constantly explore new ideas, produce limited run pieces and design garments which involve prints in ways that would otherwise be impossible.

Their goal is to continue hand making every-day fashion streetwear for men and women that is simple, well fitting, and flattering to real humans.

In addition, they believe that using the most eco materials and production methods and facilities available to not be a nice bonus, it’s the way that business must be done, and are continually looking for ways to improve.